About the founder

I'm still in the middle of it — and that's exactly why this works.

No highlight reel. No pretending. Just a working lash artist building a model that doesn't collapse the second appointments slow down.

Sheer Faces founder, a licensed cosmetologist, at her studio desk

My story

Six years behind the chair. Three years quietly earning beyond it.

I'm a licensed cosmetologist. Six years in. I've had the suite, the slow months, the discount clients, and the days where I made nothing and still had to pay rent.

Three years ago I built one digital course on Udemy. I haven't actively promoted it since. It still earns — quietly — every month. More than a full day of lash appointments, on weeks I never touched it.

That's not a flex. That's proof the model works for beauty pros who already know their craft. It's why I built the Beyond the Chair Blueprint™ — to give other licensed artists the same starting point I had to figure out alone.

Our mission

“To help licensed beauty professionals reduce income instability by building digital revenue beyond their local appointments — using their existing knowledge, not a big following or a perfect business.”

Brand promise

What this brand is — and isn't.

This brand IS

  • Built by a working licensed cosmetologist, not a guru
  • A practical path to digital income beyond the chair
  • Honest about slow seasons, no-shows, and pricing pressure
  • Designed for beauty pros who already know their craft
  • Calm, strategic, and direct

This brand IS NOT

  • A get-rich-quick promise or a 6-figure pitch
  • A booking site or salon directory
  • Hype-driven coaching with no real product
  • A program that requires a huge following to start
  • Generic business advice from outside the beauty industry

Ready to see the offers?

Three offers. One path. Built in the order you actually need them.

See All Offers

Limited availability

Still taking a few lash clients — for now.

As I transition fully into digital education, I'm accepting a limited number of lash appointments. Spots are available but won't be for long. If you'd like to book while availability lasts, you can do that below.

Booking availability is limited and will close as this transition completes.